Involving SME’s: More than just a tool…
Involving subject matter experts in a content authoring and reviewing process is a form of change management more than anything else. At the end of the day, our authors will have to abandon their favourite and well-known tool and adopt a new way of working. Getting a deep understanding of the things that drive the authors is the key for success. Taking away hurdles by providing a friendly tool is the first step. But it’s not enough; adding something that really engages authors is the key.
What can attendees expect to learn?
Benedictus and Willems show real-live case-studies of successful SME engagement and share the lessons learned.
Meet the Presenters
Jan Benedictus MSc. is an experienced entrepreneur with focus on online publishing and content strategy. He has the Dutch nationality and works and lives in The Hague.
Jan has over 15 years of experience in online Publishing. He founded interactive agency Liones in 1999 and FontoXML in 2013.
Based on experience in designing, building and optimizing websites and applications, his 35 person team now develops and implements SME centered authoring for publishers, government and enterprises. Jan is actively involved in many of the implementation projects.