Ever wondered why do we need an effective taxonomy?
An effective taxonomy paves way for an enhanced client experience and helps in finding, discovering, and sharing quality content for driving efficiencies of users.
With a well-planned taxonomy, you can create contextual and “in-the-moment” content that is well curated and personalized for users.
A strong taxonomy helps organizations impactfully reduce support calls, increases ROI through SEO findability, boosts customer self-service and enhances content discovery experiences of users.
The important question is how do we do create an effective taxonomy?
This session will explore strategies for creating and managing taxonomy to organize and personalize information for users and will cover the following topics:
1. Introduction to taxonomy and related concepts
2. Thought Leadership:
a. Using taxonomy is a more pragmatic way of creating and accessing information focusing on the right content, right set of people and at the right time.
b. Identifying the best taxonomy structure for your business to plan, develop, manage content in written or digital media.
3. Why do we need a taxonomy?
a. managing a business, reducing costs, pacing up delivery time, optimizing resources and enhancing customer satisfaction matters the most,
b. supporting learner-directed activities and helping a user recover from any error that they inevitably make
c. integrating content around users and the devices they use during their day and need.
d. Communicating effectively with users with quality content that is discoverable, reusable, reconfigurable and adaptable.
4. How to create an effective taxonomy?
a. Identifying the goal and purpose
b. Creating task and role-based keywords
c. Choosing the right taxonomy structure
d. Testing the structure with SMEs, stakeholders and teams
5. Taxonomy – best practices
6. Q&A
Anu Singh, Fiserv
Dr Anu Singh is a creative disrupter with a Ph.D. in English Literature who believes in the enormity of the human mind, its thoughts, feelings and the social paradigm it creates and coexists in. Her mission is to close the gap between experiential learning of a user on products they use for the first time through content. Anu can help you connect the dots between a great product experience and a successful product adoption for customers with a focus on enabling client’s success through adaptive and predictive information around their needs.