The Rail Safety Rule Book modernised: Planning and implementing a successful mobile app
Originating in 1876 the UK’s Rail Safety Standards Board’s (RSSB) Rule Book is an essential safety and procedural reference for the 120,000 staff responsible for operating one of the most intensively used and safest rail networks in the world.
Looking to achieve a Rule Book both easier to use and keep up to date, yet more cost effective for the industry, this case study discusses the highs and lows of moving from Paper and PDF delivery to interactive native mobile app.
This successful project taught us the relative strengths and weaknesses of different approaches and techniques for delivery of structured content to mobile devices.
Content professionals who are considering a mobile delivery strategy or simply how to engage a mobile audience will benefit the from our experiences while implementing this project.
Who is presenting?
Joe Girling’s 10 years building internet marketing technology companies including Sizmek, Ooyala and Dynamic Yield have exposed him to many challenges of engaging and influencing online audiences. Combine this with 17 years working with Interleaf, Frame Technology and Adobe Systems, enable him to bring a unique perspective to dynamic delivery of content across multiple platforms.
With over 20 years hands on IT experience Dave is a professionally qualified and proven project manager. He has worked for Mekon for the past year, across a range of clients but with primary responsibility for the project to deploy the RSSB Rule Book digitally to users, as a native mobile application.
Prior to this Dave spent 11 years managing the deployment of major IT projects throughout the UK for Babcock Education – a supplier of software and hardware to the public sector. Projects include new system roll-outs, large scale infrastructure upgrades and relocations.
Previous roles have included the responsibility for EMEA wide IT deployments for Ford and ExxonMobil.
His background in application development, combined with an analytical and positive approach to obstacles, enables him to work well alongside very technical teams.