Developing a Content Strategy to Deliver Re-use

You know that re-using your content will help you maximize your investment, reduce effort and increase speed to market. But making re-use work is not easy, quick or free, and the more complicated your content set, publication needs, processes and organization, the more planning and investment is required. You need a strategy and implementation plan which is focused on re-use.

Meet the Presenter

Maura has over 20 years’ experience helping organizations drive value through improved content strategy, content management systems and tools, and workflow improvements. She has a particularly strong background in commercial publishing, having worked with many of the world’s premier publishing firms including Pearson, Elsevier, and Oxford University Press. Maura understands that changing an organization’s working practices can be a messy business, so she balances finding the right technical solution with a focus on practical implementation, including a solid approach to change management and content governance.

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