Finding the True Value of Structured Content in an Organization

Structured content brings many advantages to an organization. However, convincing management that a structured content solution will benefit an organization requires building business cases specific to the industry. The obvious reasons to move to DITA structured content (such as reuse, lowering translation costs, and improving the overall information development lifecycle) have always been understood by the technical writing community; however, soliciting the value proposition with the management needs to go beyond that. This talk will focus on understanding the information flow within an organization and how you can build powerful business cases that will resonate with management.

Meet the Presenter

Rik is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time, he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and since 2005 DITA.

His practical experience ranges from data capture/content creation through to dynamic multichannel delivery, achieved in a wide range of industries including banking and finance, manufacturing, central government and education. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world.

Away from the office Rik is a Scout Leader working with young people and helping them to develop new skills whilst having fun.

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