Your Connected Content—From CCMS to Mobile Devices

When your organization demands that you produce content for mobile devices, the decisions you make affect all classes of content consumers; namely, field engineers, training teams, sales engineers, marketing teams, and most important, your customers. Connecting your content from your CCMS mobile devices should incorporate the use-cases and environments that these consumers face.

In this presentation two industry experts will use real-world experience connecting customer CCMS systems with mobile devices to instruct you on:
• When dynamic publishing from the CCMS should go to a responsive Web portal or to a native app
• The differences in user experience between responsive Web portals native app
• Information design and taxonomy for effective mobile-device experiences, especially visual navigation
• How a “connected content framework” improves end-user and in-house-user feedback without app revision cycles

Who is presenting?

Eric Kuhnen has more than 20 years of experience in product research, development and management.  Mr. Kuhnen was most recently responsible for competitive positioning, product marketing, and product management at Astoria Software, GoRemote (acquired by iPass), and Oracle Corporation. Since 1990, Mr. Kuhnen has managed the launch of nine different software products across four different disciplines: on-demand, enterprise, equipment control, and government.  Products that Mr. Kuhnen has launched have set sales records in the first years of their operation, and one was awarded 2002 Software Product of the Year by Semiconductor International magazine.  Mr. Kuhnen presently manages global operations, product management, pre-sales and marketing for Astoria Software, a division of TransPerfect, Inc.  Mr. Kuhnen holds a Bachelor of Science degree in Computer Science from Brigham Young University.

Joe Girling’s 10 years building internet marketing technology companies including Sizmek, Ooyala and Dynamic Yield have exposed him to many challenges of engaging and influencing online audiences. Combine this with 17 years working with Interleaf, Frame Technology and Adobe Systems, enable him to bring a unique perspective to dynamic delivery of content across multiple platforms.


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